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Press Release
2016
9 | 21
Bahwan Building Materials launches LUCECO LED Lighting Brand in Oman
Muscat, Sultanate of Oman, 21 Sept 2016: Bahwan Building Materials LLC (BBM), one of the flagship companies of Suhail Bahwan Group, recently launched LUCECO brand LED lighting products and solutions in Oman.
With over 70 years' experience, the UK-based Luceco brands of Luceco LED Lighting, BG Electrical, Masterplug and Ross are market leaders in key electrical categories across the world.
At the launch ceremony held recently, Mr. John Williams, Managing Director of Luceco along with Mr. Venkat Raman, General Manager Luceco, Mr. Ahmad Muhieddine EL Safah General Manager Bahwan Building Materials and Mr. Sanjay Tiwari, Deputy General Manager, Bahwan Building Materials, unveiled the brands to an invited audience of more than 150 VIPs that included high ranking officials from several ministries, noted consultants and decision makers in the construction industry involved in lighting.
Mr. John Williams said, "We are pleased to bring our world-class Luceco lighting and electrical products to Oman market through Bahwan Building Materials- a trusted household name in Oman. With over seven decades of global experience in electrical products and lighting, we understand our customers' requirement better and respond to their needs much faster than the industry's average response levels. We look forward to serving Oman customers with our world-class products."
Mr. Venkat Raman made a detailed presentation on the capability and competency of Luceco with its vast range of LED lighting products and highlighted that most Luceco LED lighting products comply with the latest international standards and specifications. He also shared the approvals and certifications received from various ministries and appropriate authorities in the MENA Region.

Mr. Ahmed EL Safah said, ""LED lighting for functional lighting applications is now a necessity and not a luxury any more in the current socio-economic and technical environment. LED is definitely the future of lighting and its quality and affordability are well justified. Bahwan Building Materials has been a pioneer in bringing latest and high quality products and services to our esteemed customers for best of their satisfaction.
Mr. Sanjay Tiwari added, "As a pioneer in the construction and lighting application fields in Oman, Bahwan Building Materials has already executed around dozen projects in Oman with Luceco brands and all customers are happy with the performance of the brand. We have already received several enquiries from our customers on Luceco products."
With its Headquarters in London and a 10,000m², ISO 9001:2000 certified facility in Telford, UK along with branch offices in Houston, Hamburg, Paris, Barcelona, Dubai, Hong Kong, China and Johannesburg, Luceco is well placed to offer sales and support to European, Mediterranean, Middle East, Africa & Asia Pacific regions.
After the launch, audience asked many technical questions, which were effectively answered by Luceco and BBM teams. Participants appreciated the live display of a wide range of Luceco products.