The Media and Communications [M&C] Division of Suhail Bahwan Group is responsible for corporate branding and reputation, corporate and marketing communications, advertising and sponsorships, public relations and event management, internal communications, media relations, graphic/multimedia designing, website and social media management.
As the brand custodian, the division works both at corporate level and other businesses to gain brand visibility, create brand value, develop a brand culture, build customer loyalty and thereby help increase market share.
The department helps the business units to achieve their business objectives by planning and executing integrated marketing communication plans, including brand building strategies, as well as designing, producing and delivering a wide range of collaterals for target audience.
M&C Department ensures end-to-end event management, right from planning, budgeting and resource allocation to overseeing on-ground coordination for marque tradeshows, conferences, seminars and product launches. It also formulates and executes targeted public relation campaigns to enhance corporate visibility and brand equity.
In a nutshell, M&C division is the external face of the Group and acts as a bridge between the Group and its network of trade partners, business associates, customers and media.